Profile

An innovative, award-winning Creative Director with over 25 years of experience in visual communication for design, marketing, and advertising. Focusing on aligning strategic thinking with concepts that scale I build brands, craft campaigns and engage audiences across local, regional, and global markets.

With extensive experience across a wide range of industry sectors I add expertese, personality and impetus throughout the the creative process to create work for multinational companies, established brands, startups and NGOs.

If you would like to know more or discuss a potential project or opportunity then please contact me using the links provided.

↘ Overview
Strategic Creative
London Based
Global Perspective

↘ Experience
25+ Years
Cross-sector
Diverse business models

↘ Contact
Email
Instagram
Linkedin

Approach

Direction

Identifying the problems and shaping the solutions to define clear strategic intention that carries forward into concept development.

Concept

Astute, adaptable ideation and concept development that responds to the brief and scales confidently across platforms, channels and formats.

Craft

From the first sketch to the final output, a considered approach centred around tone, quality and detail in every execution.

Delivery

Ensuring ideas translate to impact through clear and focused execution which delivers across touchpoints in both practicality and creativity.

Expertise

Brand Identity &
Development

Helping brands define their voice, values, and visual identity with clarity and purpose, aligning objectives with audience insight and cultural relevance.

Visual Communication

A pen-to-pixel agnostic approach with an emphasis on creative ideas that combine strategic thinking with visual styling that achieves impact and resonance.

Comms and Campaigns

From integrated global campaigns and communications to localised activations, crafting compelling visual narratives with impact and resonance.

Collaboration and Leadership

Fostering partnerships and showing leadership through guidance and inspiration, creating space for ideas to thrive while steering shared visions forward.

Production and Workflow Management

An adaptable approach to delivery and management developed from extensive experience working across varied methodologies and stakeholder engagement.

Cultural Relevance and Awareness

Constantly connected to the creative arts and the business of culture, harnessing movements and changes to create relevant and engaging work which combines craft and commercial awareness.

Partnerships and Programmes

Intrinsic and intuitive knowledge of connecting brands across a range of industry sectors and disciplines to bring people together and achieve shared goals.

Brand Identity &
Development

Helping brands define their voice, values, and visual identity with clarity and purpose, aligning objectives with audience insight and cultural relevance.

Creative Direction,
Art Direction and Design

A pen-to-pixel agnostic approach with an emphasis on core ideas that combine strategic thinking with visual direction to achieve successful communication.

Communications and Campaigns

From integrated global campaigns to localised activations, a track record of crafting compelling visual narratives with impact and resonance.

Collaboration and Leadership

Fostering cross-functional partnerships through guidance and inspiration, creating space for ideas to thrive while steering shared vision forward.

Production Oversight & Workflow Management

Extensive experience working with internal and external departments and partnering with suppliers to ensure quality, efficiency, and on-brand delivery.

Cultural Relevance and Industry Awareness

Constantly connected to the creative arts, movements and changes within the cultural sectors and how that impacts and influences business and society.

Partnerships and Programmes

Extensive experience connecting brands across a range of industry sectors and disciplines to bring people together and achieve shared goals.

Knowledge and Evolving Approach

Driven by a firm belief in continuous learning and development to combine existing abilities with new skills to achieve impact across creative work.

Skills

Brand

Branded Content
Brand Design
Brand Development
Brand Identity
Brand Strategy
Corporate Branding
Design Systems

Campaigns & Integrated

Advertising
Campaign Development
Integrated Marketing
Marketing Communications
Retail Marketing
Social Campaigns
Strategy Alignment

Creative Leadership

Art Direction
Audio
Concept Development
Creative Direction
Creative Vision
Creative Strategy
Design
Motion

Digital & Experience Design

Experience Design
Prototyping
User Experience (UX)
User Interface Design (UI)
User-Centered Design
Visual Design
Wireframing

Leadership & Collaboration

Business Development
Creative Leadership
Cross-Functional Leadership
Collaborative Design
Mentoring and development
Relationship Management
Strategic Counseling
Presentation

Production & Workflow

Audio Production
3D & Motion Production
Fabrication
Packaging
Print Production
Retail Environments
Motion Graphics
Video Production

Visual & Design Excellence

Brand Cohesion
Creative Problem Solving
Core Visual Principles
Strategic Emotional Connection
Sustainability and Context
Visual Communication
Visual Storytelling

Awards

↘ 2018
Corporate Engagement Awards
Silver

Best Arts and Culture Programme
The MullenLowe Nova Awards

↘ 2009
World Retail Awards
Finalist

Retail Advertising
Nokia Connected Fusions Flagship

↘ 2009
POPAI
Silver

Digital Signage Awards
Non-interactive Content
Nokia N96 Retail Video

↘ 2007
POPAI UK
Silver

Telecoms & Computers
Nokia N95 Toolkit